19 Tips for In-Game Advertising

19 Tips for In-Game Advertising - Advertising Lab: future of advertising and advertising technology: "I wrote down these thoughts some time ago for a project we did together with Futurelab; they were intended as closing remarks for a larger work on in-game advertising. Some of these tips may seem trivial in the real world, but turn out more useful in the context of a game space. Others may be less intuitive to someone unfamiliar with the medium. I hit a writing block at #19; perhaps you could add one more to round it off."