Wherever You Go, There They Are: The Perils of Cross-Site Tracking

InformIT: Wherever You Go, There They Are: The Perils of Cross-Site Tracking > Prevalence on the Web: "In the early days of the Web, your web browser visited the server(s)of only a single company. Times have changed. Websites are intentionally instrumented to share information about your visit with third parties, including information aggregators, advertisers, media content suppliers, and free service providers. Greg Conti examines this practice and offers ways to block, or at least minimize, it."