Who Will Monetize Social Media?

Who Will Monetize Social Media?: "In 2000, a company in Mountain View, California launched a program for keyword-targeted advertising with 350 clients known as AdWords. That company, GoogleGoogle reviewsGoogle reviews, is now the undisputed powerhouse of online search and advertising. Like many startups today, it was dogged by constant criticism about its ability to monetize its search engine. Google found success with Adwords and later AdSense; that success turned keyword advertising into a business model still popular today."