Integrated Data Management: Managing data across its lifecycle

Integrated Data Management: Managing data across its lifecycle: "With the June 2009 announcements, IBM is consolidating many of its Data Studio offerings under the Optim name. The Optim portfolio will focus on realizing integrated data management with innovative delivery of application-aware solutions for managing data and data-driven applications across the lifecycle, from requirements to retirement. This overview article explains both the vision and reality of Integrated Data Management and how you -- whether a data architect, developer or tester, DBA, or data steward -- can use IBM solutions today to respond quickly to emerging opportunities, improve quality of service, mitigate risk, and reduce costs."