5 Reasons You Should Give Away Your Trade Secrets

Dude Craft: 5 Reasons You Should Give Away Your Trade Secrets: "The trade secret is the long-heralded differentiator between brands, right? It's what makes Crest better than Arm and Hammer or Ford better than Chevy (I don't believe either, by the way). Thing is, in the social marketplace, it doesn't work. People want transparency. They want to know how to do things, especially in the handmade world."