Friday, December 23, 2005

Viral Marketing and the Web 2.0

Today the most curious thing happened on digg, an user called BaldMonkey posted a story about a wicked "hidden/very fast/easter egg" frame in the Apocalypto's movie trailer, I started to question the sincerity of this post on one comment made by kimos: "How do you even find that? Who was watching the trailer frame by frame", the trailer is very lame so who the hell would go for it a second time frame by frame.

Then I went to see this BaldMonkey guy's profile and found this:
Most of the stories this guy promotes are marketing/advertising/propaganda, the one that takes the cake is the one from Schwarzenegger, globalarnold.com, talking about a big ego.

Is this guy being paid to "inject" content to web 2.0 sites like digg.com or is he a victim of the world full of ads we live in?. Sure, ads pay for much of the thing we get for "free", I even have google ads in my blog but my approach to advertisement should be "you like the product you buy it" no "you don't like the product we'll shove it up your ass".

I know this post is now part of the viral marketing but is hard to point at something that you can't see, what is important is to point out these kind of shenanigans. Is not a first one for Mel Gibson, remember the Passion of the Christ being rumored to be anti Semitic? hell that worked out good. Viral marketing is the only resource Mel Gibson has to call himself a movie producer.

Just for the curious this is the famous frame (provided by BaldMonkey) that maybe will cause some talk about:

If this trend continues web 2.0 is damned to fail, some people want to share their opinions and views of the world, they (as me) don't want more marketing trash, we already have had enough, save it for the 20 min+ pre feature presentation at the movieplex, the visually contaminated ballpark or the highway.