Apple's Secret Weapon - Forbes.com: "The Cupertino, Calif.-based computer and gizmo maker's least-heralded break may be the fast-falling price of the NAND-flash memory that lets it add ever more storage capacity to its iPod digital music players at ever-falling prices. It's one of several factors that has helped Apple (nasdaq: AAPL - news - people ) beat earnings expectations quarter after quarter."