'Saved by Zero': The Toyota Ad That Won't Stop

'Saved by Zero': The Toyota Ad That Won't Stop - TIME: "Congratulations, Toyota. In the middle of a deep recession, when consumers are hesitant to open their wallets, companies have to pull out all the stops to get their attention. But it isn't every day that an unforgettable (or unforgivable?) marketing campaign can drive so many people to distraction, causing them to loathe a usually admired brand."