Mamma Mia: How Universal Are Using Music from the 70’s to Build a 21st Century Business

Mamma Mia: How Universal Are Using Music from the 70’s to Build a 21st Century Business « Music Industry Blog: "Universal Picture’s ‘Mamma Mia! The Movie’ has just become the most successful film musical of all time with 2.25 million first day US sales and previously 1.6 million first day UK sales (which in per capita terms means that British sales were three and half times more successful.) UK 1st week sales peaked at 3.5 million, over a third higher than that blockbuster Titanic. Mamma Mia has also been seen by over 32 million people world wide and there are eight different theatre productions currently globally."