How To Think Under Pressure : The Frontal Cortex: "I've always been morbidly fascinated by examples of choking. It doesn't matter if it's Jean Van de Velde in the 1999 British Open, or Shaq at the free-throw line, there's something unbelievably poignant and nightmarish about watching a world-class performer get sabotaged by their own brain. I can't bear to watch, and yet I can't look away."