New gadget could boost sports ratings

TheStar.com | Sports | New gadget could boost sports ratings: "While Labour Day weekend ratings estimates showed eye-popping spikes over last year's numbers for sports properties such as the CFL, NASCAR and U.S. Open tennis, no one at the leagues or networks are popping champagne corks and dreaming of fat rights fees. Rather, it's the introduction of the Personal People Meter (PPM) to measure audience size that is the story – at least, for now."