How to Promote Your Brand Using Onsite Photography | Fifth Avenue Digital: "Everyone has a brand, even if they don’t know it. Your brand is Who You Are, your company name and all that stands behind it. Some people mistake their logo for their brand. Your logo is not your brand; it is a symbol of your brand. But just as your face gives the world an initial idea of who you are, your logo conveys an initial impression of your company’s brand."