How to Craft a Killer Elevator Pitch That Will Land You Big Business

How to Craft a Killer Elevator Pitch That Will Land You Big Business: "This is the 30-60 second business description of what you do and why someone should work with you. It's called an 'Elevator Pitch' because it describes the challenge: 'How would you explain your business and make a sale if fate placed you in an elevator with your dream prospect and you only had the time it takes to get from the top of the building to the bottom?'"