Thursday, March 11, 2010

Could GPS create a world without signs?

Could GPS create a world without signs?: "In the summer of 2008, a satellite navigation specialist named Colin Beatty fired up a 27-slide Power Point presentation titled 'Could personal navigation systems herald the demise of much fixed signage?' Perhaps out of deference to his audience—Beatty was presenting to the Sign Design Society, Britain's leading association for environmental graphic design—the tone was somewhat measured. (Note Beatty's use of could and much.) But Beatty, who founded his satnav consultancy CBil 23 years ago, had bad news for the sign world: He believes the advent of geolocational technology will eventually kill the sign."