Sunday, April 04, 2010

25 years later, the Air Jordan's footprint remains

25 years later, the Air Jordan's footprint remains: "It was a business decision. The suits at Nike wanted to become a corporate player in the basketball sneaker wars. And so, 25 NBA seasons ago the company, led by marketing maven Sonny Vaccaro, set in motion a full court press on a young Michael Jordan (pictured above) to make him the face of Nike hoops."