Sunday, May 16, 2010
Warner Brothers Announces 20 Picture Deal With IMAX: "Got another cool topic to go into our buzz blender from this week. We already talked about the Iron Man 2 buzz but this is regarding an announcement from Warner Brothers and a 20 picture deal they have made with IMAX. The deal will be through 2013, the next three and half years and span twenty films. The agreement very much strategically aligns Warner Bros.’ tent-pole theatrical business with the increasing global popularity of The IMAX Experience in both 2D and 3D, giving the studio with an added advantage in the theatrical distribution platform. Meaning they are going to make tons of money."
at 10:29 PM