25 Characteristics of Highly Effective Social Media Campaigns

25 Characteristics of Highly Effective Social Media Campaigns: "There is so much rock and roll going on involving businesses running social media campaigns. However, there are not many social media rockstars. Their guitars vary. Some rock hard and some… not so hard. Some even have broken guitar strings. We don’t notice the size of their guitars though. What we notice is the kind of music they produce."