Logo Fail: 10 Ways to Avoid Making a Creative Logo

Logo Fail: 10 Ways to Avoid Making a Creative Logo: "A well-designed logo is timeless, simple, memorable, versatile and appropriate. But then there are the hideous, the bizarre, the unreadable and the offensive (whether due to unintended double entendres or Comic Sans). The things that make a logo truly awful aren’t easy to define, but you know a bad one when you see it – clip art, raster graphics, unrelated imagery and poor choices in typeface. Except in the hands of a truly exceptional designer, these 10 mistakes will cripple any corporate branding strategy."