Digg: A Cautionary Tale for Web 2.0 Companies

Digg: A Cautionary Tale for Web 2.0 Companies: "The basic problem is that these new-media companies don’t really have customers; they have audiences. Starting a company like Digg is less like building a traditional tech company (think Apple or HP) and more like launching a TV show. And perhaps, like TV shows, these companies are ephemeral in nature. People flock in for a while, then get bored and move on."