POLAROID® TO RELAUNCH INSTANT CAMERAS

POLAPREMIUM - :: Breaking News ::: "After all the difficulties and changes of ownership during the last years, the new management of Polaroid now understands the source of the brand's attraction - which is surprisingly not based in digital cameras but in Dr. Edwin Land's groundbreaking 1948 invention of Instant Photography, which he ingeniously devised and passionately developed with a lot of care and devotion."